Online Presence: Senior Service and Home Care Website Packages

home care marketing online

Visit our FULL home care marketing website at http://www.LTCSocialMark.com.

 

Our services make it possible for elder care and senior service providers to dominate the internet and generate leads.

We are a full service internet marketing company specializing in the following:

  1. Website development
  2. Online Marketing Programs that drive traffic and leads
  3. Search Engine Optimization
  4. Google Places Optimization
  5. Natural Search Engine Results
  6. Social Media Marketing
  7. Full content management (blog posting, article marketing, press release marketing
  8. Google Adwords/ PPC Private Program

Our expertise is in the senior and baby-boomer market. We accept clients who practice in the following areas:

  • Home Care
  • Home Health Care
  • Home Modification Services
  • Assisted Living
  • Senior Housing of all Types

Our process:

  • We start with a consultative conference call so that we can learn more about your needs as a business. Some clients need help with their internet presence and need some immediate leads. Others want to maintain their current position and increase their lead share.

Either way, we propose a plan tailored to meet your budget and your business direction/goals.

  • Once our proposal is accepted, our team starts to implement immediately. Your full campaign and marketing plan can be up and running in 2-4 weeks, sometimes much faster depending on the services involved.

Once services are underway, our team provides the following services at no additional charge:

  1. 24/7  reporting on Google Analytics, Facebook, Twitter, Social Mentions through our Client Reporting Center
  2. As needed consultative review to assess what’s working on your end and to fill you in on what we’ve been doing to help you succeed online.
  3. Staff webinars to teach all members of your team how to assist in the process of social media and local event marketing.
  4. Rapid Customer Service response through our Support Portal.
  5. Bonus marketing materials for your online and offline marketing needs.
  6. General coaching and consultation.

Next Steps:

  • Call us to set up a time for a conversation about your marketing needs.

  • Call 888-404-1513 or email George Novoson at George@ltcep.com

__________________________________________________________________________________________

Home Care Marketing – “The Circle of Trust”

home care website contentIn today’s online marketing environment for senior service providers, there are TWO audiences we all must satisfy in order to generate leads.

Believe it or not, the first order of business is to make sure“Google” trusts you, your website, your business, and your content.

The second order of business is to make sure that your target market (adult children of aging parents, seniors, and families):

  1.  find you online,
  2. view you as trustworthy,
  3. credible,
  4. a problem solver and
  5. worthy of a phone call or a form to establish a connection.

There are 4 pieces of the puzzle that make both Google and your target market love you immediately.

We call this the “Circle of Trust Marketing” for Home Care Businesses.

Circle of Trust Marketing

“The Circle of Trust” Marketing for Home Care Agencies Includes the Following: (If you need full website development we can handle that too, see this page.)

Senior Care Article Publishing ( access to a local blog on your website is necessary)

  • Weekly original Unique Blog articles & Monthly localized e- newsletter
  • Company News Posting Service – up to 4 times per month
  • Social Media Account Set up and Feed Maintenance – FB linked-IN, Twitter, YT

Expert Authorship and Back link program

  • 6 Authority Web sites with profiles on elder care topics
  • 1 initial article on each site and 1 article per month rotating through sites.
  • Client may also contribute an additional 4 articles/ month
  • Google+ Authorship Verification Set up and Maintenance
  • Facebook Feed

Reputation Management

  • Senior Service Reviews Web site
  • Unlimited testimonials
  • Feeds to your Corp Web site, Facebook, LinkedIn and Authority sites

The NEXT STEP is to fill out the form , get the free stuff, watch the videos, and talk to us about which pieces of “The Circle of Trust”you need to generate more visibility and more business.

**We do not publish our pricing online because your needs and current situation determine the services and pricing needed to reach your goals for leads per month.**

__________________________________________________________________________________________________________

Home Care Franchises- Local Internet Marketing Solutions

Top Marking Questions and Answers from Home Care Franchise Owners:

I Own a Home Care Franchise- But My Required Franchise Website Isn’t Generating Leads. What Can I Do?

Let’s define the meaning of a home care franchise.

If you own a “branded” home care agency, and paid a franchise fee, you own a home care franchise. There are many large home care franchises that have a nationwide presence, and there are smaller regional franchises.

If you own or market a home care franchise your internet marketing options may be “seemingly” limited based on your contract.

Most home care franchisors require the agency owner to use their corporate designed websites for branding reasons. (In other words, you can’t go build your own website, you have to use the one provided to you. Look at your contract.)

These franchisor websites fall into 2 categories:

  1. You have a website from your franchisor that allows you to add blog posts and those blog posts have a feed.
  2. You have a website from your franchisor that will never allow you to add a blog, or blog posts, or make any changes.

Either way, there is a solution.

For scenario #1: You can have a blog, but you have to ask for it or pay for it to be added as a module to your website. DO IT. An integrated blog is important for many reasons.

For scenario #2: You can’t have a blog added to your current website. Period. However you can have a separate wordpress blog. DO IT. Worth every penny to have a simple well branded blog established for many reasons.

For scenario #1: You can have a blog, but you have to ask for it or pay for it to be added as a module to your website. DO IT. An integrated blog is important for many reasons.

As the franchise owner, if you want more visibility in your local area, you need to do the following:

  1. Have your corp office add a blog to your current website. (or pay to have it added).
  2. Blog post relevant fun content every week.
  3. Make sure that content automatically hits your Facebook Business Page, Your Twitter, Pinterest, and Linkedin accounts.
  4. Establish a local newsletter. (NOT THE CORP GENERIC ONE, YUK). Set up an automatic newsletter that goes out to your prospects one time per month. It should be an RSS fed newsletter that = “set it and forget it”. This is critical and important to your local success.

Sounds like a lot of work! Setting everything up, making sure it’s automated? Where do you begin?

Call LTC Expert Publications  and we will set everything up for you and provide local, relevant fun CONTENT every week. It’s all about community outreach. We are the ONLY online marketing company dedicated to home care who will provide weekly content for your blog. 888-404-1513 orwww.LTCSocialMark.com

For scenario #2: You can’t have a blog added to your current website. Period. However you can have a separate wordpress blog. DO IT. Worth every penny to have a simple well branded blog established for many reasons.

As the franchise owner, if you want more visibility in your local area, you need to do the following:

  1. Hire LTC Expert Publications to set up a blog that looks almost identical to your real website (colors, branding etc). Link your main website to your new blog.
  2. Blog post relevant fun content every week.
  3. Make sure that content automatically hits your Facebook Business Page, Your Twitter, Pinterest, and Linkedin accounts.
  4. Establish a local newsletter. (NOT THE CORP GENERIC ONE, YUK). Set up an automatic newsletter that goes out to your prospects one time per month. It should be an RSS fed newsletter that = “set it and forget it”. This is critical and important to your local success.

Sounds like a lot of work! Setting everything up, making sure it’s automated? Where do you begin?

Call LTC Expert Publications and we will set everything up for you and provide local, relevant fun CONTENT every week. It’s all about community outreach. We are the ONLY online marketing company dedicated to home care who will provide weekly content for your blog. 888-404-1513 orwww.LTCSocialMark.com

Home Care Franchises- Local Internet Marketing Solutions

LTC Expert Publications provides a complete local marketing solution that delivers exactly what franchisees need. As a franchise owner you have access to a large national Web site with content tools like a blog that you may use to promote your company locally. Most agency owners do not have the time, experience or skill to design and implement a complete local online marketing program. Competing on Google continues to become more important.

PUBLISHING ON YOUR OWN WEB SITE, ON YOUR OWN SOCIAL MEDIA AND OFFSITE ON CREDIBLE RELATED WEB SITES ARE ALL ESSENTIAL COMPONENTS OF SEARCH ENGINE OPTIMIZATION.

Senior Care Article Publishing ( access to a local blog on the franchisor site is necessary)
  • Weekly original Unique Blog articles & Monthly localized e- newsletter
  • Company News Posting Service – up to 4 times per month
  • Social Media Account Set up and Feed Maintenance – FB linked-IN, Twitter, YT
Authority Authorship and Back link program
  • 6 Authority Web sites with profiles on  elder care topics
  • 1 initial article on each site and 1 article per month rotating thru sites.
  • Client may also contribute an additional 4 articles/ month
  • Google+ Authorship Verification Set up and Maintenance
  • Facebook Feed
Reputation Management
  • Senior Service Reviews Web site
  • Unlimited testimonials
  • Feeds to your Corp Web site, Facebook, LinkedIn and Authority sites

Call and talk to George and Valerie at 888-404-1513 for more information.